Effective August 17, 2026 · Last updated August 17, 2026
About this notice
Shetland Financial, PLLC (“Shetland Financial,” “we,” “us,” or “our”) is a certified public accounting firm and an investment adviser registered with the Commonwealth of Pennsylvania and the Commonwealth of Massachusetts. Registration does not imply any particular level of skill or training.
This notice explains how we handle personal information in two situations: when you visit shetland-financial.com, and when you become a client or a prospective client of the firm. Part A covers the website. Part B is our privacy notice for clients and prospective clients, provided under the federal Gramm-Leach-Bliley Act and Regulation S-P.
Part A — Visitors to this website
Information you give us
Our contact form asks for your name, email address, phone number, the services you are interested in, whether you are inquiring as an individual or a business, your timeline, whether you currently work with an accountant or adviser, how you heard about us, and anything else you would like to tell us. It also asks, optionally, for a range describing your investable assets or annual revenue; you may select “prefer not to say.” If you subscribe to our newsletter, we collect your email address. Contact form submissions are delivered to HubSpot, the client relationship system we use to manage inquiries, and newsletter subscriptions are managed in Mailchimp. Both act as service providers to us and may not use your information for their own purposes.
Information collected automatically
This site uses Google Analytics, delivered through Google Tag Manager, and HubSpot analytics. These tools set cookies and similar identifiers and record information such as your IP address, your browser and device type, the pages you view, how you arrived at our site, and how long you stay. If you have submitted a form to us or clicked through from one of our emails, HubSpot associates this activity with your contact record. Our web host also keeps standard server logs.
How we use it
- To respond to your inquiry and prepare for an initial consultation
- To send you our newsletter and firm updates, if you have asked to receive them
- To understand which pages and topics readers find useful, so we can improve the site
- To keep the records we are required to keep as a registered investment adviser and as a CPA firm
We do not sell your personal information, and we do not provide it to anyone for their own marketing purposes.
Cookies and your choices
You can block or delete cookies through your browser settings, and you can opt out of Google Analytics using the browser add-on Google provides. Blocking cookies will not prevent you from using this site. We do not currently respond to browser “Do Not Track” signals, as no common standard for them has been adopted.
Every marketing email we send includes an unsubscribe link. Unsubscribing from marketing does not stop service messages about work we are doing for you.
Part B — Clients and prospective clients
Why you are receiving this
Financial companies choose how they share your personal information. Federal law gives you the right to limit some but not all sharing, and requires us to tell you how we collect, share, and protect your information. Please read this notice carefully.
What we collect
Depending on the services you engage us for, we may collect:
- Information you give us on applications, engagement documents, questionnaires and tax organizers, or in conversation — for example your name, address, Social Security or taxpayer identification number, date of birth, income, assets and liabilities, employment, family circumstances, and financial goals
- Information about your transactions with us and with others, including account balances, holdings, and transaction history
- Information from a consumer reporting agency, and information from custodians, plan administrators, and other institutions you have authorized us to contact
How and why we share it
We share your personal information only in the following circumstances.
- At your direction. With third parties you specifically ask us to share it with — your attorney, another adviser, a lender — once you have authorized the disclosure in writing.
- For everyday business purposes. With the custodians, portfolio and financial planning systems, tax preparation software, practice management system, and similar service providers who need the information in order to perform services for us. These providers are obligated to protect it and may not use it for their own purposes.
- As required by law. In response to subpoenas, court orders, regulatory examinations by the Commonwealth of Pennsylvania or the Commonwealth of Massachusetts, and other lawful requests.
We do not sell your personal information. We do not share it with non-affiliates so that they can market to you, and we do not engage in joint marketing with other financial companies. Because we do not share in the ways that would give you a right to opt out under federal law, there is no opt-out for you to exercise. If that ever changes, we will give you notice and a chance to opt out before it takes effect.
Tax return information is treated separately
If we prepare your tax return, section 7216 of the Internal Revenue Code restricts what we may do with the information you give us for that purpose more tightly than the rules described above. We may not use or disclose your tax return information for any purpose other than preparing your return unless you give us separate, specific, written consent meeting that section’s requirements. This privacy notice is not, and cannot serve as, that consent. Where we need it, we will ask you for it separately and in writing.
If you stop working with us
If you close your accounts or end your engagement, we continue to handle your information as described in this notice.
How we protect information
We limit access to your information to the people who need it in order to serve you. We use encryption on firm computers and maintain physical, electronic, and procedural safeguards designed to protect your information, and we evaluate the security protocols and privacy practices of the third-party providers, employees, and consultants who may have access to it. Kevin Dodgson serves as the firm’s Chief Compliance Officer and Chief Information Security Officer.
No system is perfectly secure. If we become aware of a breach affecting your information, we will notify you and the appropriate regulators as required by law.
How long we keep it
We retain client records for at least five years after the year in which the record was created, or longer where the law requires. When we dispose of information, we take reasonable measures to protect against unauthorized access to or use of that information in connection with its disposal.
Changes to this notice
We may update this notice from time to time. The current version is always available at shetland-financial.com/privacy-policy. We provide this notice to clients when they first engage us, and annually afterwards if it has changed.
Contact us
Shetland Financial, PLLC
Center Valley, PA 18034
(610) 214-0100
Clients@Shetland-Financial.com
If you have a question about this notice, or would like to know what information we hold about you, contact Kevin Dodgson, Chief Compliance Officer, at the address above.